Led the full content and messaging relaunch for Moka Kanai — the pioneering lash artist and original founder of Japanese Feathering.

The project began with the development of a comprehensive Brand Bible and Tone of Voice Guide, establishing the strategic foundations for the brand before writing and shaping the website itself.

From there, I created all website copy across services, products, the lash academy and brand storytelling, ensuring every touchpoint reflected Moka’s artistry, expertise and philosophy. I also worked closely with the wider creative team throughout post-production to refine messaging, flow and overall user experience ahead of launch.