Fractional CMO
Fractional Brand Consultant & CMO for Luxury, Beauty and Lifestyle Brands
You’ve built something special — but you can’t do everything. Sometimes you just need someone senior to bounce ideas off: someone who understands your brand, works efficiently, and helps you make the most of every hour (and every word).
That’s where I come in. I bring editorial insight, brand strategy and commercial clarity together — helping you refine your voice, structure your content, and build AI-ready systems that make growth sustainable.
Think of it as having a Brand Director, Editor and Strategist — on your side, at a fraction of the cost.
What I do
As a Senior Brand Consultant and former editor, I connect creative strategy, brand voice and AI-ready content systems — helping brands scale their storytelling and drive commercial growth without losing their edge.
Why It Works
Trusted by global names
From Gucci’s to Bremont and Expedia, the work — and the results — speak for themselves.
A 360° industry view
I’ve worked on every side of the table — editorial (Vogue, Grazia, Harper’s Bazaar), PR, and global retail which means I understand how stories move through the entire ecosystem — from pitch to purchase.
Human tone, modern workflow
I design AI-driven systems that help you scale content without losing your unique voice, protecting creativity while improving efficiency.
Long-term change
I translate big ideas into usable brand guidelines, toolkits and workflows your team can actually follow — because consistency is only powerful when it’s practical and built to last.
Experience-led advice
Backed by years in editorial, luxury branding and global campaign work, I bring the ability to pivot, adapt and advise on the best next steps — whether you’re rebranding, scaling or refining your voice. Chances are, I’ve seen it before.
How It Works
Typical engagements: 1–2 days per week
Audit & Define — We assess your current voice, content workflows and growth objectives.
Strategy & Toolkit — I develop your messaging pillars, tone-of-voice system, channel strategy and AI-ready content process.
Implement & Govern — We roll out content systems, set governance for brand tone, and track performance.
Review & Evolve — I guide on future growth, partnership strategy, and optimisation.
Ready to scale with clarity, creativity and a voice that truly sounds like you?
Or email hello@chiaramerullo.com to discuss how I can help.