What I Offer
With a background spanning publishing, retail, and brand, I bring a rare mix of editorial instinct and commercial insight. Here’s how I can help:
Brand Strategy & Messaging
Clear steps to help you launch with confidence. Expect clarity, cohesion, and strategic direction. We’ll get the fundamentals right early, so your brand stands out, scales smart, and stays consistent.
01. Brand Positioning Workshop
Define what you stand for, who you’re for, and how to win in your space.
02. Brand Guidelines
Audience, tone, USP, and key messages captured in a document your team can return to for consistency, confidence, and credibility.
03. Tone of Voice Guidelines
Clear, distinctive, and easy to use: a brand voice with examples, do’s, and don’ts that keep your whole team on-brand..
04. SEO Product Naming
Names that are strategically sharp, keyword-savvy, and built to convert.
Brand Launch & Web Development
Get off the ground and up and running with a commercial site that performs.
From UX structure and SEO to product copy and tone, I use shape every word with strategy and experience.
01. UX Wireframing
Structure-first thinking that shapes your site around content and conversion.
02. Product Copy
Benefit-led messaging that sells, without sounding like everyone else.
03. Website Copy (Homepage to Blog)
From taglines to blog posts to legal copy — tone-consistent, goal-driven writing that works.
04. SEO Optimisation
Content strategies that grow traffic and reflect your brand.
Campaign & Consultancy
For brands needing big ideas, senior input, or a fresh set of eyes.
I help turn creative potential into commercial results.
01. Creative Direction & Shoot Production
From concepts to shoot decks—shaping the story both visually and verbally.
02. Strategic Partnerships & Competitions
Creative collaborations that grow your audience, build credibility, and drive action.
03. Founder Voice Representation
Media-ready messaging written in your voice. I answer interviews, write features, and help position you as a leader, without draining your time.
04. Blue-Sky Thinking
High-level creative to crack your next campaign, product, or direction.
Content & Creative Strategy
For brands with a clear identity but not enough hours in the day.
I help you stay consistent, creative, and commercially sharp across every channel.
01. Omnichannel Storytelling
Joined-up messaging across your website, socials, packaging, retail, and more.
02. Email Marketing
Flows and campaigns that build loyalty and boost revenue.
03. Social Content & Strategy
Ideas, calendars, and captions, ready to hand over or post yourself.
04. Marketing Assets
In-store displays, window campaigns, app copy, ad copy, and more.
05. Data Reporting
Insights into what’s working, what’s not, and where to go next.