About

Chiara Merullo wearing a teal blouse sitting on a red cushioned chair near pinkish curtains with sunlight coming through.

I’m a luxury content specialist with 15+ years’ experience - including eight years as Content Lead at Harvey Nichols, a Rising Star nod from the Jasmine Awards, and the voice behind Gucci’s global campaigns.

With a literary agent for a mother and a publisher for a father, words were always part of the picture. I’ve shaped them into product names, brand worlds, long-form editorials, and multi-channel campaigns — then tracked what landed, and what didn’t.

Now, I work with global clients to get to the heart of who they are and where they want to go - building brand foundations and messaging that flex across web, SEO, UX, email and social.

Recent collaborations include global beauty, fashion, and lifestyle brands such as Bremont and Gucci, where I’ve shaped messaging across email, social, and press..

Kate Wrigley, Founder and Managing Director - The Colombia Collective

“Chiara’s vision, clarity and no nonsense approach to branding is truly incredible to work with. She is somehow able to bring even the simplest of messages to life with her quick wit and way with words, whilst maintaining such a clear tone of voice to fit perfectly with the brand throughout. A secret weapon for any brand out there!”

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