About
I’m a luxury content specialist with 15+ years’ experience — including eight years as Content Lead at Harvey Nichols, a Rising Star nod from the Jasmine Awards, and the voice behind Gucci’s global campaigns.
With a literary agent for a mother and a publisher for a father, words were always part of the picture. I’ve shaped them into product names, brand worlds, long-form editorials, and multi-channel campaigns — then tracked what landed, and what didn’t.
Now, I work with global clients to get to the heart of who they are and where they want to go — building brand foundations and messaging that flex across web, SEO, UX, email and social.
Recent collaborations include global beauty, fashion, and lifestyle brands such as Bremont and Gucci, where I’ve shaped messaging across email, social, and press..