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Work > Brand & Campaign Launches
Gucci
What I did
Created globally impactful, revenue-driving content across Gucci’s digital channels — from global marketing emails and press releases to storytelling for major 360° campaigns. Projects included launches for Gucci x Adidas, Flora Gorgeous Magnolia, Holiday, Chinese New Year, Kidswear, and the Summer Stories email series.
The Context
Gucci was in transition — with a new creative director, CEO changes, and a long-standing brand officer stepping down. The tone of voice needed to evolve while staying rooted in heritage.
The Strategy
Crafted concise, elevated messaging that balanced aspiration with clarity. Navigated strict language restrictions, ensuring every word delivered impact while remaining on-brand.
The Impact
Helped shape a consistent, globally resonant tone during a pivotal brand moment. Developed content for 4M+ Gucci Beauty followers and supported digital campaigns that drove engagement and reinforced global positioning.