Branding. Strategy.
Creative Content.
Helping luxury brands cut through the fog and stand out
I’m Chiara Merullo — brand strategist, senior copywriter and creative partner. I help brands find their voice, sharpen their message, and not just stand out, but stay with you.
Photographer: Rankin, Styling: Chiara Merullo
Every brand has a story...
With 15+ years in luxury branding, I’ve built editorial platforms, shaped brand messaging, and delivered standout campaigns for Gucci, Harvey Nichols, Clinique La Prairie and more.
What I offer
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Branding
From product naming and packaging to detailed tone of voice guides, I lay the foundations and core messaging for what your brand can become.
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Web Launch
From the wireframe and UX to the content roadmap and launch, I plot, write, and deliver every step — so every word pulls its weight and draws people in.
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Strategy + Campaign
From crafting content strategy to managing omnichannel campaigns and art directing shoots, I join all the dots so your brand lands with real impact.
Featured work
