<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://chiaramerullo.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/b4155c34-50ac-48b6-b76b-a1bd9de715e0/gucci-beauty-flora-magnolia-miley-cyrus-instagram-thumbnail.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/22e17039-3d44-472e-851b-e7929ee4e4d7/fenty-beauty.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/b9c5eb82-f73b-4cc7-9d45-3a5e509e210b/Serene+moment+with+fresh+scent.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/97d0f987-fae6-4cd8-977b-b360c5aa2050/VOGUE.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>The Vogue logo with black text on a transparent background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/d82b9213-cd51-414a-a74a-4cb913c49637/FENTY.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>The Fenty Beauty logo with black text on a transparent background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/b892a069-3389-4fdb-a667-954364edf166/GRAZIA.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>The Grazia magazine logo with black text on a transparent background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/a4f3622b-69c5-4bd7-ab1f-c03e88730970/CHRISTOPHER-KING.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>The Christopher King logo with black text on a transparent background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/86986f5f-74e5-4e5a-9fb0-e3a9502bcd3c/EXPEDIA.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>The Expedia logo with black text showing part of an airplane wing against a black background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/55f8d314-3df1-4f0b-8e17-c9043432ce64/GUCCI.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>The Gucci logo with black text on a transparent background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/73fbce24-f05a-4157-9c5e-a4b31857e37e/harvey-nichols-logo-2.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Text displaying 'Harvey Nichols' with black text on a transparent background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/d2393031-0079-4c8f-8c0c-63d99ac10f5d/FORBES.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>The Forbes logo with black text on a transparent background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/7706e03c-b533-4117-bc5f-0f172ce3d37c/bremont-logo.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Bremont logo featuring a stylized compass above the word "BREMONT".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/a32ff198-4034-499a-9f1b-15324c68bf7a/chiara-red-dress.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/65bc8ff7-9245-4d71-a4e3-dba85483ec98/harvey-nichols-blurred+lines-beauty-shoot-rankin.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/2dee46c6-8c27-409e-a770-66b40b861a95/chiara-profile.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/f2dfbc4b-f9f9-415e-bc66-f0e8aa9928d4/chiara-merullo-london-luxury-copywriter-profile.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/94394cb1-9101-42ee-9216-48a16359e97d/chiara-merullo-brand-guide-samples.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/bbfada38-fe0b-4b94-b32b-e5b5ee459e0c/web-development-macbook.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/57faaafd-b4f8-4eb6-b4ef-f0c480b32f40/iphone-gucci-flora.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/7bb0e5e0-ce85-46c5-b3b4-e880f07d2fcb/cactus-bag.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/fractional-brand-consultant-luxury-beauty</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-18</lastmod>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-20</lastmod>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/gucci-global-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/d3b5cf61-15be-4646-86b1-c6db2ce434b6/gucci-email-2.png</image:loc>
      <image:title>Case Studies - Gucci Global Email &amp; Social BAU Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/50867580-9694-4548-950e-c8fd440be4c1/gucci-email-1.png</image:loc>
      <image:title>Case Studies - Gucci Global Email &amp; Social BAU Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/e36df663-7e17-4010-b3a4-1d907ddaf551/gucci-email-3.png</image:loc>
      <image:title>Case Studies - Gucci Global Email &amp; Social BAU Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/69af074d-1583-4e27-ad0e-5d6bca581df7/gucci-email-4.png</image:loc>
      <image:title>Case Studies - Gucci Global Email &amp; Social BAU Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/9a71105f-2407-4c67-a7fb-b6cd3e2db2e2/gucci-email-5.png</image:loc>
      <image:title>Case Studies - Gucci Global Email &amp; Social BAU Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/55e0d2e5-d854-431f-aca0-c804fced47ff/gucci-email-6.png</image:loc>
      <image:title>Case Studies - Gucci Global Email &amp; Social BAU Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/dbdc6ca4-1c17-48ec-9fe4-f53cc5fe6ffa/gucci-email-7.png</image:loc>
      <image:title>Case Studies - Gucci Global Email &amp; Social BAU Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/f32dd254-7964-437e-ae0e-f02d3204a53c/gucci-email-8.png</image:loc>
      <image:title>Case Studies - Gucci Global Email &amp; Social BAU Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/348fe8e9-eaf3-47cf-9d68-6495c3767820/gucci-email-9.png</image:loc>
      <image:title>Case Studies - Gucci Global Email &amp; Social BAU Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/842a9726-8d23-409e-8d27-360a9dc0dfd3/gucci-summer-stories-instagram.png</image:loc>
      <image:title>Case Studies - Gucci Global Email &amp; Social BAU Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/d13a4a31-8ca4-4051-9c36-9ba3cd9e1aee/gucci-summer-stories-instagram-2.png</image:loc>
      <image:title>Case Studies - Gucci Global Email &amp; Social BAU Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/26f09f32-5f85-4df6-943e-d45f32d1f866/gucci-summer-stories-instagram-3.png</image:loc>
      <image:title>Case Studies - Gucci Global Email &amp; Social BAU Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/964cd7f0-bfce-42ad-9eff-d39455539ee9/gucci-summer-stories-instagram-4.png</image:loc>
      <image:title>Case Studies - Gucci Global Email &amp; Social BAU Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/4f7261af-e7a5-4efe-bd03-3bd4439a17f2/gucci-summer-stories-instagram-5.png</image:loc>
      <image:title>Case Studies - Gucci Global Email &amp; Social BAU Campaigns</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/harvey-nichols-fenty-beauty-by-rihanna-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/dc9d6105-d40b-4879-972f-306fde2f8a68/fenty-beauty-by-rhianna-4.png</image:loc>
      <image:title>Case Studies - Fenty Beauty Launch</image:title>
      <image:caption>The exclusive launch campaign and editorial for Fenty Beauty by Rihanna, created for Harvey Nichols. Included digital, social and in-store storytelling for one of the most successful beauty launches of the last decade</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/2cd424a8-6910-4404-85dc-6aca8d9119b7/fenty-beauty-by-rhianna-1.jpg</image:loc>
      <image:title>Case Studies - Fenty Beauty Launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/7883b786-d583-4bef-8591-e91311094fa4/fenty-beauty-by-rihanna-brand-launch-editorial-copywriting.jpg</image:loc>
      <image:title>Case Studies - Fenty Beauty Launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/1169fba8-1e77-465a-9aa7-7c26c1d2c587/fenty-beauty-by-rhianna-3.png</image:loc>
      <image:title>Case Studies - Fenty Beauty Launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/f5fd925b-339f-4980-b5ec-7e4b05e8d184/fenty-beauty-by-rhianna-5.png</image:loc>
      <image:title>Case Studies - Fenty Beauty Launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/c4004e02-5d7d-4732-b1f6-1cc89d1795c1/fenty-beauty-by-rhianna-6.png</image:loc>
      <image:title>Case Studies - Fenty Beauty Launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/0a2f463a-9b32-4f48-b074-2c3cce1ec28a/fenty-beauty-by-rhianna-7.png</image:loc>
      <image:title>Case Studies - Fenty Beauty Launch</image:title>
      <image:caption>Back to all projects</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/hn-magazine-greeks-bearing-gifts-healing-holidays</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/6b6dd27a-f25e-400a-ad56-c97d28d9266f/euphoria-resort-greece-editorial-harvey-nichols.jpg</image:loc>
      <image:title>Case Studies - HN Magazine - Healing Holidays Collaboration</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/gatte-chocolate-brand-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-17</lastmod>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/colombia-collective-brand-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/a1504f81-9812-4df4-8ca2-528dd74462bb/colombia-collective-1.png</image:loc>
      <image:title>Case Studies - The Colombia Collective Brand Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/c444ac8a-60bc-471f-96b3-839700b2f555/colombia-collective-2.png</image:loc>
      <image:title>Case Studies - The Colombia Collective Brand Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/a33d6bac-02f8-4052-9124-a1ee0866fbf6/colombia-collective-3.png</image:loc>
      <image:title>Case Studies - The Colombia Collective Brand Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/36cc340c-e8f9-4e6c-94ef-5b4f6ec8f520/colombia-collective-4.png</image:loc>
      <image:title>Case Studies - The Colombia Collective Brand Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/78dd8b02-adaa-4346-a48b-ebcc82e83cbc/colombia-collective-social-1.png</image:loc>
      <image:title>Case Studies - The Colombia Collective Brand Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/45ab8a40-c0ee-419d-8569-bb4283b17cc1/colombia-collective-social-2.png</image:loc>
      <image:title>Case Studies - The Colombia Collective Brand Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/b9f863ee-f27e-472c-9eb7-3125b4a3aa7f/colombia-collective-social-3.png</image:loc>
      <image:title>Case Studies - The Colombia Collective Brand Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/695ef57a-7353-487d-9cd4-981f20ec249d/colombia-collective-social-4.png</image:loc>
      <image:title>Case Studies - The Colombia Collective Brand Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/0bbc25cf-67fa-40fd-a47a-9c6f54a13d9c/colombia-collective-emails-1.png</image:loc>
      <image:title>Case Studies - The Colombia Collective Brand Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/ba6253cd-96ba-4e8d-884d-4181d0659fe5/colombia-collective-emails-3.png</image:loc>
      <image:title>Case Studies - The Colombia Collective Brand Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/235185b7-cf79-4789-8d51-56129472c7f9/colombia-collective-emails-5.png</image:loc>
      <image:title>Case Studies - The Colombia Collective Brand Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/ab48d8f6-e6c6-4a4f-823e-c8b21d47b0d7/colombia-collective-emails-2.png</image:loc>
      <image:title>Case Studies - The Colombia Collective Brand Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/35e96b17-97ef-456e-a1c8-e886a3fb2f58/colombia-collective-emails-4.png</image:loc>
      <image:title>Case Studies - The Colombia Collective Brand Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/141468b5-7c82-4d03-aacc-bf778a667c5e/colombia-collective-emails-6.png</image:loc>
      <image:title>Case Studies - The Colombia Collective Brand Copywriting</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/one-to-one-with-charlotte-tilbury</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/ff76f980-aa31-41ce-94f4-800d559b1aaf/one-to-one-with-charlotte-tilbury-1.png</image:loc>
      <image:title>Case Studies - One to one with Charlotte Tilbury</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/a12bf534-e100-45bc-a5d7-9d12c0ff8935/one-to-one-with-charlotte-tilbury-2.png</image:loc>
      <image:title>Case Studies - One to one with Charlotte Tilbury</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/241eb05f-28d6-4f87-ae04-aa3f395fc5d1/one-to-one-with-charlotte-tilbury-3.png</image:loc>
      <image:title>Case Studies - One to one with Charlotte Tilbury</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/jasmine-award-hn-magazine-blurred-lines</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/6628df05-99e4-4dce-bc6f-346b4926b444/harvey-nichols-blurred-lines-article-jasmine-award-nominee.jpg</image:loc>
      <image:title>Case Studies - Jasmine Award Finalist - HN Magazine</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/hn-magazine-sarah-bradden-point-taken</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/d6ec6441-32c2-4529-84c0-e7530fb00e59/harvey-nichols-sarah-bradden-point-taken-editorial.jpg</image:loc>
      <image:title>Case Studies - HN Magazine - Point Taken</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/a90e937e-9ffb-410c-9e6f-335455428f20/point-taken-1.jpg</image:loc>
      <image:title>Case Studies - HN Magazine - Point Taken</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/c1b546cd-a4da-40b7-b985-738159412c91/point-taken-2.jpg</image:loc>
      <image:title>Case Studies - HN Magazine - Point Taken</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/harvey-nichols-magazine-the-golden-state</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/5ef0e8d3-dab1-450c-8273-a74bc57151ba/the-golden-state-1.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols Magazine - Golden State</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/f8d66233-9b37-4275-9767-fbae0cd42db7/the-golden-state-2.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols Magazine - Golden State</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/harvey-nichols-magazine-hn-firsts-editorial</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/a6c9a382-9397-4ce3-b184-197f14cc59e8/harvey-nichols-hn-firsts-beauty-editorial.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols Magazine - HN Firsts</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/harvey-nichols-magazine-party-survival-guide-print-editorial</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/e9454456-c63a-439f-8d3f-759f25e309fd/party-survival-guide-full.png</image:loc>
      <image:title>Case Studies - Harvey Nichols Magazine - Party Survival Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/ebb64eb8-bfd1-4f98-8848-390bc656ddf2/party-survival-guide-1.png</image:loc>
      <image:title>Case Studies - Harvey Nichols Magazine - Party Survival Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/e5c36bd4-51dc-4525-b805-4549a5f0f078/party-survival-guide-2.png</image:loc>
      <image:title>Case Studies - Harvey Nichols Magazine - Party Survival Guide</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/harvey-nichols-magazine-grooming-vertical-print-editorial</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/7d5c905b-7660-469a-8bdf-63deb09f55f4/grooming-fix-boy-wonders-full-1.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichos Magazine - Grooming Fix</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/3438abb7-a7dc-43a0-bc80-f50bf4485c3c/harvey-nichols-magazine-grooming-fix-editorial.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichos Magazine - Grooming Fix</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/951da1cd-2b03-4da6-94c3-01e1e1c230ad/grooming-fix-boy-wonders-full-3.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichos Magazine - Grooming Fix</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/grazia-magazine-print-editorial-chiara-merullo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/52c92ff2-734b-47f5-8d1d-14de0a10f932/Grazia-magazine-beauty-bronze-flat-lay-copywriting.jpg</image:loc>
      <image:title>Case Studies - Grazia Magazine Print Editorial</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/post-beach-beauty-the-hamptons-magazine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/e5810e3f-6eb2-4b7c-b6ec-16aaf4c54af6/post-beach-beauty-the-hamptons-magazine-full.jpg</image:loc>
      <image:title>Case Studies - The Hamptons Magazine - Post Beach Beauty</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/gucci-the-21-with-julia-garner-copywriting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/5043ba1f-2d69-4d20-9c87-2f6995570c24/gucci-the-21-with-julia-garner-full.png</image:loc>
      <image:title>Case Studies - Gucci – The 21 with Julia Garner</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/706e8b2b-f458-4c57-87da-5b718c043809/gucci-the-21-with-julia-garner-1.png</image:loc>
      <image:title>Case Studies - Gucci – The 21 with Julia Garner</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/harvey-nichols-beauty-shoot-rankin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/58e82a57-4ffb-43b3-8e20-fc0f43e39641/rankin-beauty-shoot-blurred-lines-harvey-nichols-magazine.jpg</image:loc>
      <image:title>Case Studies - Blurred Lines Beauty Shoot by Rankin</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/4299e083-eacc-4e56-a45d-7aa3287ad805/rankin-1.jpg</image:loc>
      <image:title>Case Studies - Blurred Lines Beauty Shoot by Rankin</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/8973c5e1-0554-4e23-a945-2c2aca68cb2d/rankin-beauty-shoot-blurred-lips-harvey-nichols.jpg</image:loc>
      <image:title>Case Studies - Blurred Lines Beauty Shoot by Rankin</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/b2f0c3cd-047a-4bbc-98f5-028b3bcd1b6d/rankin-colourful+eyes-beauty-shoot-harvey-nichols-.jpg</image:loc>
      <image:title>Case Studies - Blurred Lines Beauty Shoot by Rankin</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/harvey-nichols-the-curiousity-beauty-shoot</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/a5222d75-7825-436f-a429-169363f1b99a/harvey-nichols-love-hearts-the-curiosity-beauty-shoot-2.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols - The Curiousity Shoot</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/1b9cc13b-05ad-46e5-bd94-a80e30a964d0/harvey-nichols-the-curiosity-beauty-shoot-3.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols - The Curiousity Shoot</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/d4013aed-1e27-403c-a99f-fe0e7c26b4bf/harvey-nichols-the-curiosity-shoot-fragrance-ripped-paper.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols - The Curiousity Shoot</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/14a81e54-d89f-4c83-a797-f67dc6d76e75/harvey-nichols-the-curiosity-shoot-5.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols - The Curiousity Shoot</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/55362a36-9ca4-498e-84cf-33a30267e7ad/harvey-nichols-the-curiosity-shoot-smashing-lipsticks.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols - The Curiousity Shoot</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/1c212135-68fd-46bc-99ac-3f3ada8e036f/harvey-nichols-the-curiosity-shoot-7.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols - The Curiousity Shoot</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/the-colombia-collective-accessories-shoot</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/1c99161f-8181-434c-a866-451d27b7d11c/colombia-collective-shoot-1.jpg</image:loc>
      <image:title>Case Studies - The Colombia Collective Shoot</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/500040c2-e2cf-4740-9330-ad9913799fb5/colombia-collective-shoot-2.jpg</image:loc>
      <image:title>Case Studies - The Colombia Collective Shoot</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/be9ff45a-e494-43b1-aaa5-11f7afdc7ccc/colombia-collective-shoot-3.jpg</image:loc>
      <image:title>Case Studies - The Colombia Collective Shoot</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/568e26fd-2c71-4129-bb78-839ac33f9571/colombia-collective-shoot-4.jpg</image:loc>
      <image:title>Case Studies - The Colombia Collective Shoot</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/909cee92-32d2-47a0-ac92-89713f758abe/colombia-collective-shoot-5.jpg</image:loc>
      <image:title>Case Studies - The Colombia Collective Shoot</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/e5733a0d-4099-4b8b-8aaf-501a10012a4d/colombia-collective-shoot-6.jpg</image:loc>
      <image:title>Case Studies - The Colombia Collective Shoot</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/bb12d971-744e-4e08-abfc-689fa3e5d340/colombia-collective-shoot-7.jpg</image:loc>
      <image:title>Case Studies - The Colombia Collective Shoot</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/iona-debarge-fashion-copywriting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/faa3afc8-607a-4866-9cf6-f7745372b0b9/iona-debarge-1.png</image:loc>
      <image:title>Case Studies - Iona Debarge Website, Emails and Social</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/d6976720-5152-4dff-9554-d325992e54ce/iona-debarge-2.png</image:loc>
      <image:title>Case Studies - Iona Debarge Website, Emails and Social</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/5b3b3c12-38eb-4556-bede-c8953f6da8f2/iona-debarge-fashion-email-campaign-copywriting.png</image:loc>
      <image:title>Case Studies - Iona Debarge Website, Emails and Social</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/a-very-personal-gift-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/c1af8f71-9921-4b39-a88c-ff7f10aede31/a-very-personal-gift-guide-2.png</image:loc>
      <image:title>Case Studies - Harvey Nichols - Christmas Gift Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/b31eb81e-6b0f-4720-bdd9-37af3ede38d6/a-very-personal-gift-guide-3.png</image:loc>
      <image:title>Case Studies - Harvey Nichols - Christmas Gift Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/c1845a64-046f-4240-ba4b-5a71547648d1/a-very-personal-gift-guide-4.png</image:loc>
      <image:title>Case Studies - Harvey Nichols - Christmas Gift Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/4bb5749b-af73-452c-a429-60970e503216/a-very-personal-gift-guide-5.png</image:loc>
      <image:title>Case Studies - Harvey Nichols - Christmas Gift Guide</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/whats-your-morning-routine-quiz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/2470c677-c1c9-4f0d-9ee5-b31c3cb72d28/whats-your-morning-routine-quiz.jpg</image:loc>
      <image:title>Case Studies - What's Your Morning Routine? quiz</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/harvey-nichols-summer-scent-quiz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/c61d744a-5312-4ef0-bfce-ddb3bc2598da/summer-scent-quiz-1.png</image:loc>
      <image:title>Case Studies - Harvey Nichols - Summer Scent Quiz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/df3e46fd-5048-4a09-a325-285c997670b9/summer-scent-quiz-2.png</image:loc>
      <image:title>Case Studies - Harvey Nichols - Summer Scent Quiz</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/one-to-one-with-trish-mcevoy-beauty-interview-editorial</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/455427d3-e5c8-472f-81aa-cc60fb5c8f2b/one-to-one-with-trish-mcevoy-1.png</image:loc>
      <image:title>Case Studies - Trish McEvoy Interview Editorial</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/ec826e0f-3684-495f-bc3c-054d3d893daf/one-to-one-with-trish-mcevoy-2.png</image:loc>
      <image:title>Case Studies - Trish McEvoy Interview Editorial</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/harvey-nichols-radiance-and-rest-beauty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/63807a1b-febe-454f-ac9e-8b6bee057206/radiance-and-rest-beauty-editorial-harvey-nichols.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols - Radiance + Rest</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/hn-magazine-the-beauty-fix</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/c472b061-d3fd-4abe-acc0-550a71b77f25/harvey-nichols-the-beauty-fix-editorial.jpg</image:loc>
      <image:title>Case Studies - The Beauty Fix by Chiara Merullo</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/gucci-adidas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-10</lastmod>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/the-holy-grail-harvey-nichols-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/eb48ba78-0ce0-499f-9007-1f73ff66605b/holy-grail-4.gif</image:loc>
      <image:title>Case Studies - Harvey Nichols Influencer Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/cc4af386-8dd5-4a20-9f79-92ecc68b7fcb/harvey-nichols-holy-grail-influencer-campaign-copywriting.png</image:loc>
      <image:title>Case Studies - Harvey Nichols Influencer Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/e99543e4-3075-49f4-b63d-c600651bc172/holy-grail-2.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols Influencer Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/49b8385b-35a9-4c1a-8eab-03cdf5d391bf/harvey-nichols-influencer-campaign-email-copywriting.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols Influencer Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/d44f4488-36cc-47c0-a560-89b0da95d114/harvey-nichols-holy-grail-influencer-campaign-product-email-copywriting.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols Influencer Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/f2081b04-e459-4986-9a98-1a26786d9954/holy-grail-5.png</image:loc>
      <image:title>Case Studies - Harvey Nichols Influencer Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/8c466a4c-313a-4886-a792-4d238816cc98/harvey-nichols-holy-grail-influencer-campaign-digital-editorial-copywriting-.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols Influencer Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/b051500a-6ad8-4fdb-9c38-ac9c0d3e811e/holy-grail-7.png</image:loc>
      <image:title>Case Studies - Harvey Nichols Influencer Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/775fc605-91f3-457a-bfca-7de431f405e2/holy-grail-8.png</image:loc>
      <image:title>Case Studies - Harvey Nichols Influencer Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/b1c5bf3d-844d-4645-9aa1-c620571479ab/holy-grail-9.png</image:loc>
      <image:title>Case Studies - Harvey Nichols Influencer Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/b4b56ed1-837f-4345-ada7-b828002db2af/holy-grail-10.png</image:loc>
      <image:title>Case Studies - Harvey Nichols Influencer Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/d33daaa2-1927-4315-a7c9-03792bbe052c/holy-grail-11.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols Influencer Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/9a412d9b-229a-48de-bc47-3e621f8724d7/harvey-nichols-holy-grail-infuencer-campaign-.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols Influencer Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/34dbe937-477f-480d-90ed-39e01a6050c8/holy-grail-13.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols Influencer Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/46d5b5bb-2a39-477b-899b-03b9f3a2c0f5/holy-grail-14.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols Influencer Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/9f92e117-7dd1-49ea-86d8-18ad0e98d287/harvey-nichols-holy-grail-influencer-campaign-instore-signage.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols Influencer Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/da62bb80-d5d3-4e21-927b-c77f9136066f/holy-grail-16.png</image:loc>
      <image:title>Case Studies - Harvey Nichols Influencer Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/e2b4cf07-c4af-48c8-9a45-32cde699d68e/holy-grail-17.png</image:loc>
      <image:title>Case Studies - Harvey Nichols Influencer Campaign</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/christopher-king</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/cb53f6ca-af70-48fe-a93c-4a507d21c302/christopher-king-3.png</image:loc>
      <image:title>Case Studies - Christopher King - digital copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/2d2c2d9a-d2fe-44cc-b1b0-66eefeda693a/christopher-king-2.png</image:loc>
      <image:title>Case Studies - Christopher King - digital copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/aa43a997-fb1c-4800-8366-60edb64d1ed8/christopher-king-4.png</image:loc>
      <image:title>Case Studies - Christopher King - digital copywriting</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/eticos-brand-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-17</lastmod>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/fenty-beauty-by-rihanna-launch-portfolio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/dc9d6105-d40b-4879-972f-306fde2f8a68/fenty-beauty-by-rhianna-4.png</image:loc>
      <image:title>Case Studies - Fenty Beauty Launch (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/2cd424a8-6910-4404-85dc-6aca8d9119b7/fenty-beauty-by-rhianna-1.jpg</image:loc>
      <image:title>Case Studies - Fenty Beauty Launch (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/7883b786-d583-4bef-8591-e91311094fa4/fenty-beauty-by-rihanna-brand-launch-editorial-copywriting.jpg</image:loc>
      <image:title>Case Studies - Fenty Beauty Launch (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/1169fba8-1e77-465a-9aa7-7c26c1d2c587/fenty-beauty-by-rhianna-3.png</image:loc>
      <image:title>Case Studies - Fenty Beauty Launch (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/f5fd925b-339f-4980-b5ec-7e4b05e8d184/fenty-beauty-by-rhianna-5.png</image:loc>
      <image:title>Case Studies - Fenty Beauty Launch (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/c4004e02-5d7d-4732-b1f6-1cc89d1795c1/fenty-beauty-by-rhianna-6.png</image:loc>
      <image:title>Case Studies - Fenty Beauty Launch (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/0a2f463a-9b32-4f48-b074-2c3cce1ec28a/fenty-beauty-by-rhianna-7.png</image:loc>
      <image:title>Case Studies - Fenty Beauty Launch (Portfolio)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/gucci-portfolio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/d3b5cf61-15be-4646-86b1-c6db2ce434b6/gucci-email-2.png</image:loc>
      <image:title>Case Studies - Gucci (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/50867580-9694-4548-950e-c8fd440be4c1/gucci-email-1.png</image:loc>
      <image:title>Case Studies - Gucci (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/e36df663-7e17-4010-b3a4-1d907ddaf551/gucci-email-3.png</image:loc>
      <image:title>Case Studies - Gucci (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/69af074d-1583-4e27-ad0e-5d6bca581df7/gucci-email-4.png</image:loc>
      <image:title>Case Studies - Gucci (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/9a71105f-2407-4c67-a7fb-b6cd3e2db2e2/gucci-email-5.png</image:loc>
      <image:title>Case Studies - Gucci (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/55e0d2e5-d854-431f-aca0-c804fced47ff/gucci-email-6.png</image:loc>
      <image:title>Case Studies - Gucci (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/dbdc6ca4-1c17-48ec-9fe4-f53cc5fe6ffa/gucci-email-7.png</image:loc>
      <image:title>Case Studies - Gucci (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/f32dd254-7964-437e-ae0e-f02d3204a53c/gucci-email-8.png</image:loc>
      <image:title>Case Studies - Gucci (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/348fe8e9-eaf3-47cf-9d68-6495c3767820/gucci-email-9.png</image:loc>
      <image:title>Case Studies - Gucci (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/842a9726-8d23-409e-8d27-360a9dc0dfd3/gucci-summer-stories-instagram.png</image:loc>
      <image:title>Case Studies - Gucci (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/d13a4a31-8ca4-4051-9c36-9ba3cd9e1aee/gucci-summer-stories-instagram-2.png</image:loc>
      <image:title>Case Studies - Gucci (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/26f09f32-5f85-4df6-943e-d45f32d1f866/gucci-summer-stories-instagram-3.png</image:loc>
      <image:title>Case Studies - Gucci (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/964cd7f0-bfce-42ad-9eff-d39455539ee9/gucci-summer-stories-instagram-4.png</image:loc>
      <image:title>Case Studies - Gucci (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/4f7261af-e7a5-4efe-bd03-3bd4439a17f2/gucci-summer-stories-instagram-5.png</image:loc>
      <image:title>Case Studies - Gucci (Portfolio)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/gatte-treats-portfolio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-03</lastmod>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/the-holy-grail-portfolio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/eb48ba78-0ce0-499f-9007-1f73ff66605b/holy-grail-4.gif</image:loc>
      <image:title>Case Studies - The Holy Grail (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/cc4af386-8dd5-4a20-9f79-92ecc68b7fcb/harvey-nichols-holy-grail-influencer-campaign-copywriting.png</image:loc>
      <image:title>Case Studies - The Holy Grail (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/e99543e4-3075-49f4-b63d-c600651bc172/holy-grail-2.jpg</image:loc>
      <image:title>Case Studies - The Holy Grail (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/49b8385b-35a9-4c1a-8eab-03cdf5d391bf/harvey-nichols-influencer-campaign-email-copywriting.jpg</image:loc>
      <image:title>Case Studies - The Holy Grail (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/d44f4488-36cc-47c0-a560-89b0da95d114/harvey-nichols-holy-grail-influencer-campaign-product-email-copywriting.jpg</image:loc>
      <image:title>Case Studies - The Holy Grail (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/f2081b04-e459-4986-9a98-1a26786d9954/holy-grail-5.png</image:loc>
      <image:title>Case Studies - The Holy Grail (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/8c466a4c-313a-4886-a792-4d238816cc98/harvey-nichols-holy-grail-influencer-campaign-digital-editorial-copywriting-.jpg</image:loc>
      <image:title>Case Studies - The Holy Grail (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/b051500a-6ad8-4fdb-9c38-ac9c0d3e811e/holy-grail-7.png</image:loc>
      <image:title>Case Studies - The Holy Grail (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/775fc605-91f3-457a-bfca-7de431f405e2/holy-grail-8.png</image:loc>
      <image:title>Case Studies - The Holy Grail (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/b1c5bf3d-844d-4645-9aa1-c620571479ab/holy-grail-9.png</image:loc>
      <image:title>Case Studies - The Holy Grail (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/b4b56ed1-837f-4345-ada7-b828002db2af/holy-grail-10.png</image:loc>
      <image:title>Case Studies - The Holy Grail (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/d33daaa2-1927-4315-a7c9-03792bbe052c/holy-grail-11.jpg</image:loc>
      <image:title>Case Studies - The Holy Grail (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/9a412d9b-229a-48de-bc47-3e621f8724d7/harvey-nichols-holy-grail-infuencer-campaign-.jpg</image:loc>
      <image:title>Case Studies - The Holy Grail (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/34dbe937-477f-480d-90ed-39e01a6050c8/holy-grail-13.jpg</image:loc>
      <image:title>Case Studies - The Holy Grail (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/46d5b5bb-2a39-477b-899b-03b9f3a2c0f5/holy-grail-14.jpg</image:loc>
      <image:title>Case Studies - The Holy Grail (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/9f92e117-7dd1-49ea-86d8-18ad0e98d287/harvey-nichols-holy-grail-influencer-campaign-instore-signage.jpg</image:loc>
      <image:title>Case Studies - The Holy Grail (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/da62bb80-d5d3-4e21-927b-c77f9136066f/holy-grail-16.png</image:loc>
      <image:title>Case Studies - The Holy Grail (Portfolio)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/e2b4cf07-c4af-48c8-9a45-32cde699d68e/holy-grail-17.png</image:loc>
      <image:title>Case Studies - The Holy Grail (Portfolio)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/expedia-gousa-tv-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-10</lastmod>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/harvey-nichols-tried-and-tested-beauty-services-editorial</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/f3ceea81-cbf4-4c35-827f-a20e137e31d1/the-full-works-full.png</image:loc>
      <image:title>Case Studies - Harvey Nichols - The Full Works</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/harvey-nichols-valentines-day-gift-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/b9865ea1-86dd-4881-840c-38ee2ee99c56/valentines-gift-guide-full.png</image:loc>
      <image:title>Case Studies - Harvey Nichols -Valentine's Day Gift Guide</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/harvey-nichols-a-moment-with-memo-fragrance-interview</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/a10c797f-8321-4ffc-9ba2-37dbb049ec79/a-moment-with-memo-1.png</image:loc>
      <image:title>Case Studies - Harvey Nichols - A Moment With Memo Interview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/d5521d77-36b8-4a0a-b7e5-db08a787aa38/a-moment-with-memo-2.png</image:loc>
      <image:title>Case Studies - Harvey Nichols - A Moment With Memo Interview</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/harvey-nichols-beauty-in-the-bleak-mid-winter-editorial</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/c5ea4e74-53ed-4f9f-998b-a6ec57389e40/beauty-in-the-bleak-mid-winter.jpg</image:loc>
      <image:title>Case Studies - Harvey Nichols - Beauty in the Bleak Mid-Winter</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/bremont-stealth-grey-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688a39e75869251bc95d88b0/5bd63e46-8ce6-454d-9b0f-b9ba659cef6d/bremont-stealth-grey-email-campaign.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://chiaramerullo.com/work/osme-fragrance-brand-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-10</lastmod>
  </url>
</urlset>

